"The Insider"

So these awesome girls from the company wanted to do a project to approach younger generation of girls, since the products are usually marketed to older ladies in general. We came up with idea to do a brochure to explain skincare and makeup in just two pages, so people can print it from their home printer and share it with the girls around them. They wanted a playful, cute but elegant look so I came up with some illustrations...and these are the final products. I had a lot of fun with Illustrator...it can do some really subtle color gradations too, if you play with it. I finally can introduce the "Insider" girl to you...here she is.


"The Insider's Guide" is the name of the mini book. It'll come out semi-annually, if things go well. I'm very happy about how the makeup girl came out...

Playing with different silhouettes...if you know me, I LOVE silhouettes!!